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What’s Next in This Case Study...!
I’m currently working on low-fidelity wireframes and layout flows for key pages including the homepage, product detail, and checkout experience.
Next, I plan to move into:
– High-fidelity mockups
– Responsive design testing
– Usability testing & iteration
This case study will be updated continuously as I progress through the full UX cycle.

3. Competitive Audit - Researching the Market

3. Competitive Audit - Researching the Market

3. Competitive Audit - Researching the Market

3. Competitive Audit - Researching the Market

Problem Statement:
Design an app and a responsive website for a camping supply store to advertise and sell its products.
Individual project | currently in UX planning and wireframing phase.

2. User Story & Journey Map - Mapping the User's Path

2. User Story & Journey Map
1. User Persona - Understanding the User

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